Prudential Zenith Life Insurance Launches Mobile Payments For Protection

…as Zenith General Insurance partners MTN on first ever mobile insurance service in Nigeria 

Prudential Zenith Life Insurance has launched a payment service which allows mobile phone customers in Nigeria to buy protection policies wherever they are.
Customers who dial *5966# on their mobile phones will be able to purchase a life insurance or hospital cash plan policy in a matter of minutes.

Speaking at the launch of the product at the Civic Centre, Victoria Island, Lagos on Wednesday, March 18, 2020, the Chairman of Prudential Zenith Life, Mr. Jim Ovia (CON), said “We are pleased to announce this exciting and innovative initiative that will democratize access to insurance for all Nigerians. We are strongly committed to deepening financial inclusion”.

On his part, the Chief Executive Officer of Prudential Africa, Matt Lilley said: “We launched Prudential Zenith Life in 2017 to help minimize uncertainty from the lives of Nigerians. I believe that this service will make it easier for people to access life insurance cover that gives them and their families financial peace of mind, if an accident or the worst were to happen.”

Research shows that Nigerians are significantly underinsured despite the adoption of mobile phones for insurance purchase in several parts of the world. Only one per cent of Nigerians have insurance whilst more than 95 per cent of the population have mobile phones. Prudential Zenith Life seeks to increase the number of families that have financial protection by making it convenient to purchase insurance on their mobile phones.

Prudential Zenith Life Insurance Limited is part of Prudential Plc, one of the oldest and most strongly capitalised life insurance companies in the world. It provides a range of insurance and investment-linked savings products designed to suit corporate and individual customers’ budgets.

Prudential Zenith Life seeks to remove uncertainty from life’s big events, providing customers with the freedom to confront the future with greater confidence. It is equally committed to meeting the long-term savings and protection needs of families and businesses in Nigeria. Whether someone is starting a family, saving for a child’s education or planning for old age, Prudential Zenith Life provides customers with financial peace of mind.

Meanwhile, Zenith General Insurance Company Limited (commonly known as Zenith Insurance) has, in a trailblazing move, partnered with Telecommunications giant – MTN Nigeria to provide the first ever mobile insurance service in Nigeria.

Using the USSD code *5966#, customers can now buy Third Party Motor Insurance and Personal Accident Insurance on the go, on their mobile phones, whether or not they have access to the internet. It is the dawn of a new era in the Nigerian insurance industry, and Zenith Insurance is at the forefront.

Speaking at the launch of the product at the Civic Centre, Victoria Island, Lagos on Wednesday, March 18, 2020, the Chief Operating Officer, MTN Nigeria, Mazen Mroue, said: “Financial Inclusion is imperative for economic development and access to insurance is a key component of this. MTN is glad to be the enabling platform for the delivery of digital insurance through mobile phones. We congratulate Zenith General Insurance and Prudential Zenith Life Insurance for courageously blazing a trail.”

According to Kehinde Borisade, Chief Executive Officer of Zenith Insurance, “There are a lot of misconceptions around the concept of Insurance especially in developing nations such as ours. We at Zenith Insurance are committed to dispelling those notions of insurance being an abstract concept sold by weary old men in dusty shoes, who are nowhere to be found, the minute you have a claim. We are bringing Insurance to the fingertips of the ordinary Nigerian who is looking for convenience in his day to day dealings, as well as speed in service delivery. The USSD platform is something that anyone, anywhere, as long as they have a mobile phone can have access to. You don’t even need to have a data plan.”

Presently, customers have the opportunity to purchase mandatory Third-Party Motor Insurance – to cover against damages to other motorists and their vehicles and Personal Accident Insurance – a policy that provides purchasers and their loved ones with the assurance that should they suffer any injury that results in disablement or death, they will be compensated financially for treatment, hospitalization, time out of work or permanent disability. Within two minutes, anyone anywhere in Nigeria can have an Insurance policy.

This novel development will revolutionise the way insurance works in Nigeria.

Mr. Jim Ovia, CON, Chairman, Prudential Zenith Life (5th Left) flanked by Onyinye Ikenna-Emeka, GM, Enterprise Marketing, MTN Nigeria (1st Left); Ajibola Olabisi Bankole, Deputy Director (Inspectorate), NAICOM (2nd Left); Mazen Mroue, Chief Operating Officer, MTN Nigeria (3rd Left); Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN Nigeria (4th Left); Alhaji Mohammed C. Babajika, Director, Licensing and Authorization, NCC (5th Right); Professor Oyewusi Ibidapo-Obe, Former Vice Chancellor, University of Lagos (4th Right); Kehinde Borisade, CEO, Zenith General Insurance (3rd Right); Chuks Igumbor, MD, Prudential Zenith life Insurance (2nd Right); and Olubayo Adekanmbi, Chief Transformation Officer, MTN Nigeria (1st Right) at the launch of the first ever mobile insurance service in Nigeria by Zenith General Insurance at the Civic Centre, Lagos on Wednesday, March 18, 2020.

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